Privacy Policy

1. Introduction

Belle Áme Asthétique is committed to protecting your privacy and handling your personal information openly, transparently and securely.

Belle Áme Asthétique is the trading name of Professional PA Ltd ("we", "us" or "our"), which acts as the Data Controller for the personal information collected through our website, clinic and associated services.

We understand that your privacy is important. This Privacy Policy explains how we collect, use, store, share and protect your personal information when you:

  • Visit our website

  • Contact us by telephone, email or social media

  • Book a consultation or treatment

  • Complete an enquiry or lead form

  • Receive treatment from us

  • Subscribe to our marketing communications

We process your personal information in accordance with:

  • UK General Data Protection Regulation (UK GDPR)

  • Data Protection Act 2018

  • Data (Use and Access) Act 2025

  • Privacy and Electronic Communications Regulations (PECR)


2. Who We Are

Professional PA Ltd

Trading as:

Belle Áme Asthétique

United Kingdom

Email:
info@belleameasthetique.com

Website:

www.belleameasthetique.com

Throughout this Privacy Policy, references to Belle Áme Asthétique mean Professional PA Ltd.


3. What Information We Collect

Identity Information

  • Name

  • Date of birth

  • Gender

  • Photographic identification where required

Contact Information

  • Email address

  • Telephone number

  • Postal address

Medical Information

Because we provide medical aesthetic treatments, we may collect special category personal data including:

  • Medical history

  • Current medications

  • Allergies

  • Previous treatments

  • Pregnancy or breastfeeding status

  • Lifestyle factors relevant to treatment

  • Consultation notes

  • Clinical assessments

  • Treatment records

Photographs

Where appropriate and with your consent, we may take photographs:

  • Before treatment

  • During treatment

  • After treatment

These are used for:

  • Medical records

  • Monitoring progress

  • Treatment planning

Marketing photographs will only be used where you have provided separate written consent.

Payment Information

We do not store full debit or credit card details.

Payments are securely processed by authorised third-party payment providers.

Website Information

When you use our website we may collect:

  • IP address

  • Browser type

  • Device information

  • Pages visited

  • Time spent on our website

  • Cookies

  • Analytics information


4. How We Collect Information

We collect information when you:

  • Complete consultation forms

  • Book appointments

  • Purchase treatments

  • Contact us

  • Subscribe to newsletters

  • Complete Facebook or Instagram Lead Forms

  • Complete website enquiry forms

  • Interact with our social media pages

  • Visit our website


5. How We Use Your Information

We use your information to:

  • Provide consultations

  • Deliver treatments safely

  • Assess suitability for treatment

  • Maintain accurate medical records

  • Contact you regarding appointments

  • Send appointment reminders

  • Process payments

  • Respond to enquiries

  • Improve our services

  • Meet legal and regulatory obligations

Where you have given consent we may also:

  • Send newsletters

  • Send special offers

  • Inform you about new treatments

  • Invite you to exclusive events

You can withdraw your marketing consent at any time.


6. Our Lawful Bases

We process personal information under one or more of the following lawful bases:

  • Consent

  • Contract

  • Legal obligation

  • Legitimate interests

Health information is processed under Article 9 UK GDPR as special category data where necessary for healthcare and aesthetic treatment.


7. Sharing Your Information

We never sell your personal information. Where necessary we may share data with:

  • Payment providers

  • IT providers

  • Website hosting providers

  • Booking software

  • Email service providers

  • Professional advisers

  • Regulatory bodies

  • Law enforcement where legally required

Every third party is required to protect your information appropriately.


8. Marketing Communications

If you choose to receive marketing communications, we may contact you by:

  • Email

  • SMS

  • Telephone

  • Social media

Every marketing email includes an unsubscribe option.

You may opt out at any time.


9. Cookies

Our website uses cookies to:

  • Improve website functionality

  • Understand visitor behaviour

  • Measure advertising effectiveness

  • Enhance your browsing experience

Further information can be found within our Cookie Policy.


10. Data Security

We take appropriate technical and organisational measures to protect your information.

These include:

  • Secure passwords

  • Encrypted systems where appropriate

  • Restricted staff access

  • Secure cloud storage

  • Anti-virus protection

  • Regular software updates

Although we work hard to protect your data, no online system can ever be completely secure.


11. How Long We Keep Information

We only retain personal information for as long as necessary. Medical treatment records are retained in accordance with professional guidance and legal obligations. Marketing information is retained until consent is withdrawn and where information is no longer required it will be securely deleted or anonymised.


12. Your Rights

Under UK GDPR you have the right to:

  • Access your information

  • Correct inaccurate information

  • Request deletion where appropriate

  • Restrict processing

  • Object to processing

  • Withdraw consent

  • Request data portability

  • Lodge a complaint

We aim to respond to requests within one calendar month.


13. Data Protection Complaints

If you are unhappy with how we have handled your personal information, please contact us first. We are committed to resolving complaints fairly, promptly and transparently.

We will:

  • acknowledge your complaint within 30 days;

  • investigate the matter thoroughly;

  • keep you informed where appropriate; and

  • provide you with a written outcome.

If you remain dissatisfied, you may contact the Information Commissioner's Office (ICO).

Website:

https://ico.org.uk

Telephone:

0303 123 1113


14. International Transfers

We aim to keep your personal information within the United Kingdom or countries recognised as providing an adequate level of data protection. Where international transfers are necessary, appropriate safeguards will be implemented.


15. Children's Privacy

Our services are intended for adults aged 18 years and over. We do not knowingly collect personal information from children.


16. Changes To This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.


17. Contact Us

Belle Áme Asthétique

Trading name of Professional PA Ltd

Email: info@belleameasthetique.com

Website: www.belleameasthetique.com

If you have any questions regarding this Privacy Policy or how we process your personal information, please contact us using the details above.